Competition in Advertising for the Customers Interest

Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests. Everyone is competing to get the customer to listen to their marketing and their offers. But are you asking yourself if the customer is listening to you? And have you thought to yourself why should they listen to you?
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Does your potential customer understand that your offer is credible and that the reputation of your business is long-standing and can back up its offer? Have you given the customer a reason to care about what you have to offer? Do you have any proof that your offer is better than your competition? Have you explained this in a clear and concise way to your potential customer in your advertising and marketing?
Tip! Ezines mean flexible advertising.

You cannot expect your customer to care in advance of what you are going to do for them or what your company is going to do in the future. But if you can show them statistics or proof perhaps in testimonials then you might have a chance. You must remember you are not the only company out there competing for the customers time or interest. He therefore have to make your case very quickly and back it up with information that can be digested very quickly. Have you done that?
Tip! Classified ads – This is the cheapest form of ezine advertising. Some publications offer free ads in exchange for your subscription.

Why not take a look at all your marketing and advertising right now and read it from the customer's perspective and ask yourself why you should the customer care about what I'm offering and why should they be interested if my competition is offering nearly the same thing. If you do not see this in your marketing and advertising you need to add it. And the sooner the better so, please consider this in 2006.

Lance Winslow