Direct Mail Advertising; Email Is Not Like Postal Mail

One of the most popular and potentially effective advertising
methods is direct email. If you deliver a well- written message
and execute delivery properly you will be rewarded with new
leads, sales, and traffic to your Web site. If the message is
poorly written or you commit a netiquette faux pas, however, your
efforts could end in disaster.

If you are new to Internet marketing, you might equate direct
email to direct postal mail. The concepts are very similar; in
both you broadcast a standard message to a large number of
individuals in hopes of receiving positive responses. To the
uninitiated, it is logical to assume you can approach the two in
the same way. It seems like the only difference is the means of
communication. If you are thinking this way, STOP! STOP! STOP!

Many people perceive unsolicited commercial message (UCE) - spam
- differently than junk mail from the postal service. The sender
pays for direct mail sent through the postal service. Not so for
UCE. Spam on the Internet ties up the recipient's resources by
using storage space, slowing down systems, and sometimes crashing
equipment. For this reason and others, many abhor spam. Some
assertively condemn spammers. If you spam you will undoubtedly be
reported to your ISP and email provider. Depending on the
circumstances, your accounts could be closed and your Web site
may be shut down. Need I say it? This is NOT the result you are
looking for from your email marketing program.

Some email advertisers feel that as long as there are unsubscribe
instructions in the email or they only send one message it is
okay to send unsolicited email. A few use never-passed
legislative proposals in their defense. In marketing, perception
is far closer to reality than loophole rationalizations. Some
recipients are offended whether the unsubscribe phrase is there
or not and they are offended even when they receive only one
message from you.

Different individuals define spam differently. Some consider all
forms of UCE or unsolicited commercial postings spam. This means
that if you send advertisements without prior permission from the
individuals you will get complaints. In all likelihood you will
be reported as a spammer. Because service providers generally
have user agreements that are stricter than current U.S. state
and federal laws, you are likely to be reprimanded, have your
site shut down, and/or be put on a blacklist if you send out UCE.

* Spam/UCE Law

As of this writing there are no U.S. federal laws governing UCE.
Some states, however, have laws that regulate UCE. These states
are California, Colorado, Connecticut, Delaware, Idaho, Illinois,
Iowa, Louisiana, Maryland, Missouri, North Carolina, Nevada,
Ohio, Oklahoma, Pennsylvania, Rhode Island, Tennessee, Utah,
Virginia, Washington, and West Virginia. Depending on the state,
allowable claims range from $10 per message up to unlimited
damages. Most state laws allow opt-out procedures. In other
words, companies can *legally* add a recipient's email to a list
without his/her knowledge as long as a means of removal is
provided. For details by state, go to
http://law.spamcon.org/us-laws/index.shtml.

International laws are stricter. Seven countries - Austria,
Denmark, Finland, Germany, Greece, Italy, and Norway - have opt-
in laws. In order to legally send UCE, you must first have the
recipient's permission. Other countries have opt- out directives
or pending legislation. EuroCAUCE provide details at
http://www.euro.cauce.org/en/countries/index.html.

Worldwide, there is much discussion about UCE and laws are
changing quickly. There are several sites you can monitor for
details about UCE. These include the SpamCon Foundation
(law.spamcon.org), the Coalition Against Unsolicited Commercial
Email (CAUCE, www.cauce.org), and the spam section of The Open
Directory Project (dmoz.org/Computers/Internet/Abuse/Spam).

* More Email Marketing Resources

SpamCon Help for Email Marketers:
http://www.spamcon.org/marketers/index.shtml

SpamCon Links to Blacklists:
http://www.spamcon.org/directories/shared-blacklists.shtml

WebSiteMarketingPlan.com Links to Email Advertising Resources
http://www.websitemarketingplan.com/sr10.htm

Wilson Internet Links to Email Advertising Articles
http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=me_Email- Gen

About the Author

Bobette Kyle is author of "How Much For Just the Spider?
Strategic Web Site Marketing." She used techniques detailed in
the book to bring her own site, WebSiteMarketingPlan.com, from a
ranking of 17 million to 59 thousand+ in less than four months.
http://www.WebSiteMarketingPlan.com/sr.htm

Copyright 2002 Bobette Kyle. All rights reserved.

How to Gain Credibility, and Save on Advertising Costs!

How to Gain Credibility, and Save on Advertising Costs! An Ebook Review

How would you like to learn a way to become established as an expert in your field, earn some money, and get free hot information products at the same time?

I recently had the wonderful opportunity to chat with Jim Edwards. Jim is the author of the new hot selling "Turn Words Into Traffic" In one of several Bonus Reports that come with this new ebook, he details, a fast and easy way to brainstorm article topics.

This report also shows a proven way to receive many of the internet's hot selling topics for free, in a legal and ethical way.

Jim is not new to the internet marking scene. He has written or coauothered such books
as

---"Turn Words Into Traffic"
---"The Lazy Man's Guide to Online Business." by Jim & Dallas Edwards.
---"eBook Secrets Exposed: How to Make Massive Amounts of Money in Record Time With Your Own eBook (whether you wrote it or not!)," the authoritative guide to publishing and marketing ebooks on the Web.Jim Edwards and David Garfinkel
---"33 Days to Online Profits"
---"33 Days to Online Profits Video Enhanced Tutorial eBook"
---"Affiliate Link Cloaker"
---"eBook Secrets Exposed"
---"How to Write and Publish your own eBook... in as little as 7 Days"
---"One Minute Poll"
---"Selling Your Home Alone"
---"The TEN Dirty Little Secrets of Mortgage Financing"

Some of his resources are listed in the Top 10 Ezine Resources site at
http://you2cansellonline.com/ezines. Check it out. There are other great resources there as well.

The Bonus Report that I reviewed, was actually AN UNADVERTISED BONUS. He offers 7 great bonuses with his "Turn Words Into Traffic" ebook. 3 you can download immediately, and 4 more to follow later.

In my opinion, that in and of itself, says something about the type of person Jim is. It shows me that this is a person who delivers more than is expected.

This report is a quick read, however it is packed with solid, put it to good use information.

As a single WAHM, (work at home mom), I get very frustrated when I purchase an information product that is just basically an over glorified sales letter trying to get you to spend more money.

That is not the case with this ebook report.

After reading this report, I was able to take his advice to work, step by step and get moving on it. I did not need to invest any more money. This report actually showed ways I could save money, and take steps to start earning some cash without spending any on advertising.

This ebook is in pdf format, which allows it to be easily read on any computer system, Windows or Mac. It can be printed out quickly, and has clickable resource links. Jim also provides you with some email templates, that you can modify and use for your own application of his ideas.

To recieve some free information written by Jim and Dallas Edwards, and more:
Sign up for my free Ecourse-- How to Get More Traffic to Your Website

Sampling of the things you will learn:
---A simple, easy, legitimate way to get FREE traffic to Your Site!
---If you have zero budget to advertise your website then this e book was written for you!
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--- many more titles in this ecourse, too many to list.

Send a blank email to mailto:ezwords@you2cansellonline.com

So if you would you like to learn a way to become established as an expert in your field, earn some money, and get free hot information products at the same time, you should check out the resources and information available from this well established ebook author.

Autoresponder Address: mailto:gaincred@you2cansellonline.com


About the Author

Laurie Meade is editor of the "Yes You Can!" Ezine. She focuses
on reviewing information products, software, webmaster tools,
and resources. She tells it like it is, the honest facts in her own
words and opinions. No hype, just the strait truth!
http://you2cansellonline.com or mailto:subscribe@you2cansellonline.com
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